Influential, globally established Moto brand, 250LONDON has released their new RETRO MOTO Collection! The unique design-led Dirt Bike clothing company has seen widespread success in recent years. Fans of 250LONDON will already be familiar with the brand’s legendary strong aesthetic and attention to detail. The new collection echoes some of the hugely popular original styles from 250LONDON’s early days, with a spotlight on eye catching updates.
We’re stoked to announce that we’re working with Jones Motorcycles in Sydney, Australia, and our products are now proudly hanging in their rather cool store. They have a selection of Moto Jerseys, Pants, Tees and Truckers. Jones Motorcycles, which nestles in Mona Vale, Sydney Northern Beaches, is the home of Mutt Motorcycles on Australian shore.
Continuing along the theme of “Moto Meets Fashion”, 250LONDON have yet again curated a cool collection of Moto Jerseys and Moto Pants, which the most fashion conscious of bikers and non-bikers alike, cannot resist. This year, the colours don’t disappoint with new colourways of Pink/Blue being introduced and even a nod to the 80’s, with the WHAM print, continuing to reflect the brand’s original inspiration for their launch in 2015.
“We're stoked to be the only British clothing brand to be included in such a renowned, global Video Game. Naturally, it's exciting for us, but it's also testament to our consistent hard work over the last few years and commitment to the design-led direction of the brand. Plus it's great to receive this level of recognition, alongside the major global brands. It's also a bit of fun and we're looking forward to playing the game! “ ADAM WAITE, FOUNDER 250LONDON
250LONDON products are very much born in fashion and steeped in dirt bike style, as recently recognised by British Vogue Magazine. As a design-led brand, our inspiration comes from many places and eras, mixing practical expertise, in design and manufacturing, with authentic experience and passion for offroad culture, be it MX, Flat Track, Green Laning, MTB or Downhill. We’ve got all moto disciplines covered.
Image by Mikael Jansson, Styling by Florance Arnold
When we received an email from Florance Arnold, Stylist at British Vogue, requesting a call in of a few pieces for a “Cover Shoot” that weekend (the next day!!) with a “very exciting family”, we literally scrambled!! By the afternoon, a large box containing 250 Moto Jerseys and Moto Pants were being couriered to Vogue House in Central London…
250LONDON Rider Pete Lawrie took to the Swinley Trails for this Swinley Forest Trail Guide, with his buddy Simon Adams and pics & words by “fully paid up Southern Mod” Geoff Waugh! The fact that this guide is in our own neighbourhood, on our own doorstep, makes it even sweeter…
"Brass without the Muck"... We're delighted with the feature in the September 17 issue of Dealer News. Great write up, they really got what 250 is all about!
Cheers to SIDEBURN Mag for featuring us their SHOP story in Issue #30! We appreciate the appreciation and it was a fun feature to be involved in. Jen loves a Q&A!
Cheers to Motohead Mag for featuring the new 250LONDON Store in Issue 7 of the magazine, available to view and read on the Motohead App. Adam Duckworth wrote the words so here's the lowdown.
Pretty cool to get an endorsement from DIRT, wouldn't you say? Well we did! We noticed that Downhillers started cottoning to our products at the beginning of the year but, thanks to this nod from DIRT, we're seeing a lot more of them in our kit. Downhillers are a stylish bunch, so it's no surprise really!
MBR Magazine gave the 250LONDON Chequer Jersey a cracking little write up in the Summer issue, nice to be featured in Hot Stuff!!
TOM MARVIN, Techical Editor Bike Radar, has a soft spot for the SCATTER BOLT
Thanks to Tom Marvin, Technical Editor at Bikeradar, for having the balls to feature 2 of our boldest jerseys! He had a particular fondness for the Scatter Bolt, so we let him keep it, obvs, and he's been out riding in it so look out for a more indepth review soon...
Our rider in Finland got the chance to shoot a story during the last days of snow, for OffroadPro Magazine. Here's the scoop...
How jammy was this? Our Classic Red/Blue Race Pants being featured on influential fashion blog Highsnobiety's story about how Motorsport is inspiring Street Wear this year. We were in damn good company too...
Much to our surprise and delight, The Sunday Times Style Magazine featured a couple of our products in their main fashion story, This Sporting Life, in the 15th January Edition.
We owe a big thank you to our rider and ambassador in Finland, Tuire Aho, for introducing 250 to OFFROADPro Magazine. Aided and abetted by Tuire, they've featured our RWB BOLT Jersey and Classic Blue/Red Pants in the latest issue of the mag.
We're so proud to have made the cover of the new issue of Sideburn Magazine! Our Classic White Race Pants and Yellow Bolt Jersey look awesome on Sharon Comiskey and credit must go to Ben Part for the amazing photography!
Great to see the Tim Britton, Editor of Classic Dirt Bike Magazine, took a shine to our Classic Blue Race Pants! Nice little product feature in the latest issue plus our first ever print ad in the magazine.
Great to see our launch in Belgium featured in MXM! Do you speak French? If so, then you can enjoy the read HERE!
