PRESS RELEASE: 03.07.20
Influential, globally established Moto brand, 250LONDON has released their new RETRO MOTO Collection! The unique design-led Dirt Bike clothing company has seen widespread success in recent years. Fans of 250LONDON will already be familiar with the brand’s legendary strong aesthetic and attention to detail. The new collection echoes some of the hugely popular original styles from 250LONDON’s early days, with a spotlight on eye catching updates. Further designs will be added over time, with a complimentary colourway expected in the autumn, to keep the line fresh. With their new collection, 250LONDON incorporates classic expressions with the originality of vivid, contemporary patterns which have become the boutique premium dirt bike brand’s trademark. The result is retro styling with a rich and modern feel.
Born out of a passion for off-road riding and fashion apparel by former motocross rider and Menswear Designer Adam Waite, the focus is on quality, wearability and fit, coupled with 250LONDON’s unmistakable statement designs. All styles are unisex and the clothes are designed and constructed with both male and female riders in mind. Inspired by the celebrated original styles, Adam kept coming back to those first ideas and decided to rework the looks that had launched the brand, back in 2015. Adam had this to say…
“The collection releasing Summer 2020 takes from our ARCHIVE, celebrating the last five years. We’ve gone back to our roots and reworked our first retro collection using our extensive knowledge and expertise in clothing production.
The new range has been redesigned to be comfortable, ergonomic and cool. We added extra stretch panels to accommodate today's protection - knee braces and pads. New lighter, breathable fabrics have been used and the best rubber branding, with enough retro style for the rider to look sharp on or off the track. 250LONDON is for those who want to be different, to show off their style and not follow the crowd.” ~ ADAM WAITE, FOUNDER 250LONDON
What makes 250London truly stand out from the pack is the brand’s authenticity. Founder Adam Waite’s own evolution from motocross rider to passionate dirt bike clothing designer highlights an unparalleled commitment by the brand in its sincere approach, in bringing a range of quality clothing to the bike riding world. The new collection offers totally unique and original styling with reliable, long-lasting, flawless performance.
The kits are designed specifically for riding off-road. Every rider knows it is not enough to simply be comfortable on the bike - ergonomic structure is crucial. The 250LONDON designs include features such as stretch panels and flexible construction, contributing to improved functionality on the bike. Each element allows for efficiency and natural movement when riding. A vented airtex cool flow, breathable medium weight jersey paired with 250LONDON’s durable pants, matches every motion, and sets up any fashion conscious Flat Track racer, MX, Enduro or Cafe Racer rider for a successful day on the track, trails or on the road. Whomever your personal favoured “King of Cool” - from Stefan Everts to Steve McQueen - the ultra-cool, standout style created by 250LONDON speaks to the hero, or antihero in you. Effortless, easy and dependably sharp. Whether playing or shredding and competing, the vibrancy of the designs will attract attention, even when covered in dirt after a day of demanding riding. This is Moto Meets Fashion!
Premium Retro Moto Collection pants are RRP £145. Jerseys just RRP £65. Cross-merchandising available on styles. All products can be purchased online and shipped globally. All of the images above and below click straight through to the collection in the store.
For Press Enquiries please contact: Jennifer Johnston at press@250london.com or call +44 7711 550 133
Images can be accessed & downloaded on Dropbox HERE.
For wholesale and retail partnerships, and distributor partnerships, please contact 250LONDON via email: hello@250london.com Or call: 0207 458 4478
Text by Leonie Watkins
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